360 Degrees PR

Media Training Workshops

Does the thought of being interviewed by a reporter make you jitter? Do you know how to effectively tell your story to the media? 360 degrees offers Media Training Workshops to train company executives/spokespersons how to deliver a winning interview for television, radio and print interviews.

Topics reviewed in the media training sessions include:

Preparing for an Interview
Ways to Respond to a Reporter's Questions
Managing the Media
Delivering Key Messages
Handling a Media Relations Crisis
Understanding Interview Ground Rules
The top 25 Interview Mistakes Every One Makes!
Interview like a Pro

Knowing how to work effectively with the news media is a critical skill. "Ink" & broadcast coverage is essential to a pr practitioner's success as a publicist. This is what clients are paying for -- coverage. This one-day interactive workshop provides a comprehensive overview of how various media outlets work & how junior level staff -- and how even seasoned pr pros -- can sharpen their media pitching skills.

Workshop Topics Include

How to be an A+ Publicist
What is News?
Using Trends to Your Advantage
Tips to Weave a Client's Key Messages in the Placement
The Basics: Building a Media List /Finding the Right Reporter
The Basics of Newswriting
Turning a Local / Regional Story into National News
Working with National Media
Writing the Perfect Pitch Letter
How to Create a Story when There is No News
Getting "ink" in Print Media
Developing a Media Strategy
Establishing Relationships with Reporters
Learning the Top 25 Pitching Mistakes
How to Leave a Powerful Voice Mail That Does Not Get Deleted
Understanding & Getting Maximum Exposure from PR Tools (SMTs, VNRs, B-Roll)
How to Get News Coverage even if Your Event is in No Where, USA
Using the Internet / On-Line Public Relations

How the Training Works

We teach smart media relations skills & how to turn pitches into placements. Through an intensive & interactive one-day workshop, attendees will have a better understanding of how the various news media works & what it takes to be an A+ publicist. Real reporters & producers play a key role in the workshop -- listening to pitches & offering feedback and critique.

Through various creative exercises, attendees learn first hand how to hone their pitching skills & sharpen their pitches. They will be encouraged to participate in brainstorming and sharing client problems & current media relations projects. Through various case histories & placements/broadcast coverage clips, the teachers will demonstrate the strategies/objectives/challenges behind them. Samples of pitch letters, media strategies, media lists, and case histories will be distributed to each participant.

Prior to the workshop, the company will meet with senior management to do a complete assessment of each participant's media relations skill set; weaknesses/areas that need improvement; level of experience, etc. Additionally, the workshop can be customer-tailored & additional topics can be added to fit a variety of needs/objectives.

Yes! There Will Be Home Work

Five assignments will be given at the end of each session & the instructor will review each of them & offer feedback. Assignments will be due within two weeks of the workshop.

The assignments include:

1) Create a media strategy / publicity platform;
2) Write a Media Alert;
3) Develop an E-Mail Pitch:
4) Write a Pitch for a National TV show; and
5) Special Event Idea/Publicity Overlay.