About Us

360 degrees publicity shoppe specializes in developing publicity campaigns for wellness/healthcare, beauty, cosmetic, fashion, and consumer goods/products using a creative fusion of public relations, viral marketing, social media platforms, and special events. With offices in New York and Hoboken, 360 degrees publicity shoppe has generated publicity for some of the country's best known brands.

360 degrees publicity shoppe is a results-driven, national public relations agency that builds awareness and stimulates sales. With a national network of experts from award-winning writers to graphic designers, 360 degrees publicity shoppe creates customized pr and marketing programs.

The 360 degrees Team

Spearheaded by 23 year marketing veteran, Karen Parziale, this boutique agency has excellent contacts with the media and a proven track record.

360 degrees has a network of the award winning writers and publicists. Each account is managed by Karen Parziale. We are a talented team of strategic, creative and marketing professionals from both the agency and client sides of the business. By using a team-based approach to creative problem solving, we ensure that you are exposed to multiple solutions to your business challenges. We're a dynamic, smart and fun group. We're media savvy. We take the "roll up your sleeves approach" to every assignment we take on. We are not a press release distribution service we do not take your press release and send it to reporters and hope it "sticks" - we strategize and design a unique marketing plan for each and every product or service.

Branding Workshops

Building a brand is a process. It does not happen overnight. 360 degrees believes in building a brand through effective and smart campaigns. We conduct two-day intensive brand building workshops, where we analyze and review every single detail of your product or service from the logo to the collateral materials. As experts in brand building, we position and differentiate our client's products and services by developing unique, out-of-the-box, and fresh creative campaigns.

360 Brag Book

  • I want to compliment you on the media training you have done for me over the years. It was always well-planned, in-depth and effective. Those who trained with you benefited by being 'camera ready', knowing how to react and respond. And because of your thorough training, they gained more confidence, which always shows on camera.

    Robin Merlo - Former Director, Public Relations, Cotton Inc.

  • I have known Karen Parziale professionally for the past 15 years. I first met Karen when she headed up the public relations team at Dorf & Stanton Public Relations for my employer, Beth Israel Medical Center. Karen was the energetic driving force behind many successes that the agency achieved on Beth Israelís behalf, including major placements in The New York Times, USA Today and other national newspapers and network news broadcasts.

    Since establishing a successful public relations consulting agency, I have recommended Karen to several colleagues - and they have been extremely pleased with the results. Karenís 25+ years in the public relations field has been a valuable asset to many successful public relations campaigns for numerous clients. And I can say without question or reservation that if the opportunity ever arose, I would again seek out Karenís expertise. She is a warm and engaging individual with outstanding credentials and confidence - all qualities that serve her and her clients well. She has my unconditional recommendation.

    Jim Mandler - Corporate Assistant Vice President for Public Affairs, Continuum Health Partners

  • I just wanted to thank you for a job well done. In fact, I don't know what they put in your water over there in Jersey, but it seems like you have the Midas touch. In the over 15 years I have been in business, I have never seen anything like it.

    Thank you for your genuine interest in my brand, your unbridled enthusiasm for my story and your authentic interest in my success. If you ever want to give a potential client my number, I would be delighted to sing your praises. Your combination of a critical work ethic and depth of experence and integrity, was exactly the right fit for me and my new business.

    Mary Shriver-Bugatti, 02Hide

Awards