360 Degrees PR

About 360 degrees

Welcome to the web site of 360 degrees, a marketing boutique located in the very cool town of Hoboken, New Jersey. 360 degrees was started in 1996 by entrepreneur Karen Parziale after having spent almost 15 years managing and executing marketing communications for dozens of products and services. Parziale has generated buzz for some of the country's best-known brands in a myriad of categories from beauty, travel/tourism, consumer healthcare/pharmaceutical to consumer electronics/technology and e-commerce. She has booked hundreds of thousands of media interviews across the country on local market radio stations to national morning shows and staged special events across the country. She has managed nationwide guerilla-marketing efforts and media stunts for dozens of products.

Her creativity, “big picture thinking” and marketing expertise have earned her an excellent reputation in the industry. She has represented clients such as Sony Electronics, Sharp, Remington, Beth Israel Medical Center, P&G, Nautica Sportswear, Revlon, Almay Cosmetics, and has made countless contributions from media placements and strategy to client counseling. Prior to starting her own firm, Karen was the National Media Director for a number of public relations agencies. She has also planned and executed hundreds of new product launches.

Ask anyone who knows Karen and they will tell you she is a fast thinker and talker! Known as the “brainstormer,” Karen is full of energy and creative ideas. In fact, one client called her “a literal fusion of energy.” After almost 25 years in the business, Karen still gets jazzed about an article or a TV interview she has set up for a client. She gets excited when her client's business is spiking. She gets enthusiastic about a new product launch. In summation, she will impress you.

The 360 degrees Team

360 degrees has a network of the award wining writers and publicists. Each account is managed by Karen Parziale. We are a talented team of strategic, creative and marketing professionals from both the agency and client sides of the business. By using a team-based approach to creative problem solving, we ensure that you are exposed to multiple solutions to your business challenges. We're a dynamic, smart and fun group. We're media savvy. We take the “roll up your sleeves approach” to every assignment we take on. We are not a press release distribution service…we do not take your press release and send it to reporters and hope it “sticks” - we strategize and design a unique marketing plan for each and every product or service.

Branding Workshops

Building a brand is a process. It does not happen overnight. 360 degrees believes in building a brand through effective and smart campaigns. We conduct two-day intensive brand building workshops, where we analyze and review every single detail of your product or service from the logo to the collateral materials. As experts in brand building, we position and differentiate our client's products and services by developing unique, out-of-the-box, and fresh creative campaigns.